Marketing

Nothing compares to what’s next

Our marketing plan for your property

When you list your home with Sotheby’s International Realty Quebec, it benefits from worldwide recognition, the most discerning marketing and exceptional client service.

Every home is different and therefore deserves to have a tailored marketing plan. We prepare a marketing theme for your property to be used across various marketing channels.

PROFESSIONAL PHOTOGRAPHY & VIDEO

Sotheby’s International Realty is among the elite 0.1% of channels on YouTube to have 400,000 subscribers. Sotheby’s International Realty Canada is the top Canadian residential real estate brokerage on YouTube with more than 13K subscribers and over 6 million video views to date. Every property video is added to our channel and shared with our thousands of subscribers.

Marketing plan for your property | Maxime Lafrenière

PROPERTY SIGNS

First impressions are critical and less is always more with our brand’s signage. Upon listing, your property will have the distinctive Sotheby’s International Realty Quebec signage installed.

PROPERTY BROCHURES

One of our first initiatives will be to create a compelling professional marketing brochure printed on premium paper. By combining professional photography and attention-grabbing narrative details, your home’s brochure will act as an essential tool in attracting qualified buyers.

CANADA’S PREMIER REAL ESTATE
WEBSITE SOTHEBYSREALTY.CA

Featuring a state-of-the-art, location-based and predictive search experience, sothebysrealty.ca draws millions of page views from uniquely qualified homebuyers annually, while generating thousands of qualified homebuyer leads for property listings.

THE SOTHEBY’S INTERNATIONAL
REALTY’S NETWORK

Every home represented by Sotheby’s International Realty is showcased on sothebysrealty.com, the world’s premier website for real estate and homes for sale, attracting over 48 million visits and over 404 million page views annually. From sothebysrealty.ca and sothebysrealty.com, your property is distributed to more than 100 interconnected Sotheby’s International Realty local websites around the world.

ONLINE LISTING DISTRIBUTION

Every home represented by Sotheby’s International Realty receives exposure on an unrivalled collection of the world’s most authoritative media. Regardless of your property’s price, your home will be marketed to elite homebuyers and real estate investors in the Wall Street Journal, MarketWatch Listings, Financial Times Property Listings, plus dozens of premier digital publications.

SOCIAL MEDIA ADVERTISING
FOR YOUR HOME

Every property represented by Sotheby’s International Realty Quebec is advertised to a targeted and exceptionally qualified segment of local and Canadian real estate consumers on Facebook and Instagram.

SOTHEBY’S INTERNATIONAL REALTY’S
APPLE TV APP

Homes represented by Sotheby’s International Realty are searchable on the only real estate app on Apple TV that ensures an impeccable visual experience while exploring the world’s most extraordinary properties. Discover how your home will be viewed globally on Apple TV by searching “Realty” or “Sotheby’s International Realty” on the Apple TV App Store.

QUEBEC AND CANADIAN
ADVERTISING OPTIONS

Our Quebec and Canadian property advertising program offers opportunities for your home to be advertised in prominent national, regional and community media such as Globe & Mail, Montreal Gazette, La Presse, Vancouver Sun, local community publications, as well as Sotheby’s International Realty Canada’s exclusive magazine Insight: The Art of Living®.

GLOBAL ADVERTISING OPTIONS

By leveraging the strength of the Sotheby’s International Realty network, our clients gain exclusive access to a vast array of premier international print and digital media options unavailable through other real estate brokerage brands.

FOLIO – A VIP EXPERIENCE

Exclusive to Sotheby’s International Realty Quebec, Folio offers you a clear and immediate view of the sales and marketing activity completed for your home. Stay fully aware of how your home is being showcased to local and global buyers – receive updates to your email whenever critical activities are complete, or log in to your personalized online dashboard anytime, anywhere for documents and details.

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Marketing tools

Benefit from our

Complementary home evaluation

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Our knowledgeable and dynamic team is relentless in making sure our clients get the absolute best value through their real estate investments by creating an unparalleled buying and selling experience.

Let our expert guidance lead you to success in your next real estate journey. Contact us today to see how we can best serve your needs!

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